Modern marketing techniques widened the possibilities for market players to reach out consumers directly and more effectively, both in an online and offline environment.

However, as digital platforms and automated tools are on the rise, so are the issues and legal questions relevant to the complexity of the regulatory scenario surrounding the advertising sector.

In this respect, Panetta & Associati has consolidated expertise on marketing laws and regulations from both a national and an international point of view.

Rocco Panetta is legal advisor of the Italian branch of the Direct Marketing Association (DMA), the Federation of European Direct and Interactive Marketing (FEDMA) and of the Italian Association of Commercial Information (ANCIC).

No matter if the issue relates to developing new brand campaigns, assessing consumer risks, evaluating regulatory compliance or drafting complex commercial contracts: Panetta & Associati knows the answers.

In relation to this activity, the Firm collaborates with PTP Services.